If there is one country that I have been to on a couple of occasions now, that I feel is not publicised enough as a travel destination - it has to be Sweden. It would seem that far too many people have an inaccurate picture of this Scandinavian country: they think that as it is so much farther north than the UK and because a lot of the state is above The Arctic Circle - it is rather grim and desolate.
This really could not be further from the truth. You see, many parts of Sweden actually enjoy a better and drier climate than here in the UK; yes it does snow more during the winter, but the continental climate that prevails here is definitely better than the muck we get thrown at us from The Gulf Stream.
Accommodation wise, you have an excellent standard of hotels to choose between, or if you prefer, there are City apartments in the main metropolitan areas for you to enjoy and really feel at liberty to explore the Swedish way of life for yourself.
This is something that is worth mentioning, in itself: the Swedish way of life. I feel that the UK could be described as third world, in comparison with this Scandinavian delight. The people just strike me as more civilised and the Swedes generally have more of a pride in their country.
In addition to the cities of Stockholm, Gothenburg and Malmo, any of which are definitely worth a visit, the countryside is quite simply spectacular. Large forested areas and lakes the size of inland seas: the Swedish countryside is a secret that has been kept for far too long now and it is totally up to you to jump on a flight to Sweden and explore this for yourself.